BRAND / BRANCOTT ESTATE

PROJECT / THIS IS ENTERTAINMENT

BRIEF / To build on their brand platform that’s all about enjoying a taste of the flip side, we were briefed to create a series of idents for their sponsorship of entertainment on the similarly convention-defying E4.

THE IDEA

Serve up a series of unexpected moments of consumption to give viewers a taste of entertainment on the flip side.

So what does entertainment on the flip side actually look like? Mirroring Brancott’s ambition to do things a little differently (and in line with E4’s punky attitude) we took three wine-drinking scenarios and fully planted them in the world of Brancott. It was a hit of surrealism with notes of relatability.

+3% shift for brand awareness for white wine buyers
+11% perception shift that Brancott is a playful brand
73% of recallers are more likely to buy the brand
"Every detail was thoughtfully executed. We're thrilled with the outcome."

Serve up a series of unexpected moments of consumption to give viewers a taste of entertainment on the flip side.

+3% shift for brand awareness for white wine buyers

+11% perception shift that Brancott is a playful brand

73% of recallers are more likely to buy the brand

"Every detail was thoughtfully executed. We're thrilled with the outcome."

The work

Contact