BRAND / BRANCOTT ESTATE
PROJECT / THIS IS ENTERTAINMENT
When Brancott Estate planted the first sauvignon blanc vines in Marlborough, New Zealand in 1975, they confronted the thinking that said Marlborough was only good for sheep farming.
Today, as they invite consumers to enjoy a taste of the flip side, we were briefed to create a series of idents for their sponsorship of entertainment on the similarly convention-defying E4.
THE IDEA
Show what entertainment on the flip side looks like
So what does entertainment on the flip side actually look like? Mirroring Brancott’s original ambition to do things a little differently (and in line with E4’s punky attitude) we took three everyday scenarios where consumers might enjoy a glass of wine and gave it the Brancott twist. The point wasn’t to go too wacky or wild. We wanted the scenes to feel relatable but have a slightly surreal and unexpected edge.