BRAND / BRANCOTT ESTATE

PROJECT / THIS IS ENTERTAINMENT

When Brancott Estate planted the first sauvignon blanc vines in Marlborough, New Zealand in 1975, they confronted the thinking that said Marlborough was only good for sheep farming.

Today, as they invite consumers to enjoy a taste of the flip side, we were briefed to create a series of idents for their sponsorship of entertainment on the similarly convention-defying E4.

THE IDEA

Bring together the world of Brancott with the world of entertainment to give viewers a taste of the flip side.

So what does entertainment on the flip side actually look like? Mirroring Brancott’s ambition to do things a little differently (and in line with E4’s punky attitude) we took three wine-drinking scenarios and fully planted them in the world of Brancott. It was a hit of surrealism with notes of relatability.

  • +3% shift for brand awareness for white wine buyers

  • +11% perception shift that Brancott is a playful brand

  • 73% of recallers are more likely to buy the brand

  • "Every detail was thoughtfully executed. We're thrilled with the outcome."