BRAND / JAMESON
PROJECT / To announce that Jameson had signed Newport County centre back, Kyle Jameson, as official brand ambassador, I treated it like he was signing for a club and made him do his very own initiation song… with a little help from Adebayo Akinfenwa
BRAND / JAMESON
PROJECT / Helping Jameson fans enjoy more of the craic on St. Patrick’s Day, I enlisted the help of Aisling Bea to decode some Irish slang which they could use on their night out.
BRAND / CHIVAS REGAL
PROJECT / With hours worth of BTS content shot at the Chivas x Ferrari TV shoot, I set the creative direction for a 60s social asset and briefed George The Poet on the VO. Blending footage with candid imagery, the idea was to not only show the process, but also give viewers a more intimate and personal look behind the curtain.
BRAND / JAMESON
PROJECT / I was tasked to create content which showed off Jameson’s involvement in the Ultimate Match day competition, a joint venture with the EFL which gave an amateur club the chance to ‘sign Steve Sidwell’ and experience a match day just like an EFL club. In lo-fi style, we shot an announcement film at Steve’s local Sunday league club, captured content with ex-pros and influencers at the PR launch, and wrapped up the winner’s day in style with the help of the brilliant Meg Jepson.
BRAND / CHIVAS REGAL
PROJECT / Brought onto the project days before the shoot, I helped to oversee the production of creative which captured the shared brand values between Chivas Regal and Ferrari, before breaking down the content across a suite of assets and forming the overarching narrative.