BRAND / YESAUTO
PROJECT / LOVE SEARCHING
BRIEF / On average, car buyers scroll and click through 900 different digital touch points before settling on 'the one', so it’s no surprise that 60% of consumers admit to making a choice simply out of exhaustion.
When China’s largest online car marketplace launched in Europe, the brief was to mirror their car buying experience and show how we could help consumers find a car they truly love,
THE IDEA
Show consumers that finding the perfect car can be as fun as searching for the perfect partner.
The couple looking to explore their more adventurous side.
The couple in search of a more electric connection.
The couple excited to explore their options.
A fully integrated through-the-line campaign
