In the spirit of doing whatever tastes good, Malibu wanted to break from tradition and put Pina Coladas on the nation’s Christmas menu. As Malibu’s no. 1 fan, there was only one person who could help us do it: The GC.
The idea.
Give the GC the power to grant the nation’s most fabulous tradition-breaking festive wishes.
Making the nation’s wishes come true
Enjoying a Pina Colada at Christmas is not only one of life’s (un)guilty pleasures. it’s the perfect example of doing whatever tastes good - and we’re here for anyone who shares that same spirit.
That’s why we gave Gemma Collins the power to grant the nation’s most fabulous wishes that shake up the festive season like a Pina Colada on Christmas morning.
Styled in hand-made Malibu PJs, we filmed her - as she invited the nation to share their wishes - in three different scenarios that celebrated doing whatever tastes good at Christmas in true GC style.
The result? Hundreds of wishes* that put the spirit of Malibu firmly at the heart of the festive season.
*Mainly Dyslon Air Wraps
